John Oliver cited a 5000% rise in search queries related to leaving Meta and deleting accounts. Among the topics mentioned in the analysis, attention was drawn to early Facebook’s naivete with regard to moderation requirements, the constitutional framework, and a history of governmental interference.

Oliver debunks common right-wing “cry censorship” talking points, as well as the objective difficulty of moderation endeavors, and how direct threats by Trump may have influenced Zuckerberg’s turnaround.

Oliver went on to suggest Signal, Mastodon, Bluesky, and Pixelfed as alternatives that “do not seem as desperate to fall in line with Trump”. For those reluctant to completely ditch Meta, Oliver revealed a new site with step-by-step instructions to “make yourself less valuable to them”.

The guide was a collaboration with the EFF, and includes settings’ tweaks for Facebook and Meta, whose 98% of revenue comes from micro-targeting ads, the host previously cited, to increase privacy, and recommends Firefox, Privacy Badger, as “other measures” to take in order “to block advertisers and other third parties from tracking you”.

The segment culminated in a mock advert, in which the new Meta’s approach to moderation is coined as “Fuck it”, and hints to racism, internet scams, and calls to genocide running rampant on Meta’s platforms.

The clip reminds the origins of Facebook as a site to “rank college girls by hotness”, and its implication in genocide in Myanmar, which was more thoroughly discussed in an Oliver’s previous special on Facebook in 2018.

  • @SomeAmateur@sh.itjust.works
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    14119 days ago

    Good, glad it’s getting some main stream attention. If more people start taking advantage of these settings and alternatives it’s going to hurt Meta’s bottom line eventually

  • Greg Clarke
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    7719 days ago

    I don’t want to get my hopes up but is this Facebook’s MySpace moment?

    • @Lumidaub@feddit.org
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      2919 days ago

      MySpace was way smaller than Facebook, it wasn’t even available where I am for most of its (meaningful) existence (I never had a MySpace despite being the exact target age range).

    • @danc4498@lemmy.world
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      1119 days ago

      I don’t think so. There’s no good alternative to Facebook that is worth leaving it for. When MySpace died, there was a significantly better alternative (FB). Even if people quit using Facebook regularly, they’ll need to keep it.

        • @sierramccharlie@lemmy.world
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          19 days ago

          I’ve been gone from FB for about 3 months but for me it was the groups. You could find groups for anything, but I miss my local groups most. Particularly the No-Buy and vegan and political activist groups. Finding an equivalent outside of FB is sub par, if it even exists at all.

      • ☆ Yσɠƚԋσʂ ☆
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        219 days ago

        I’m actually not sure what it is fb offers that people stay on it for. I find that you don’t need it to connect with actual friends. Even just making a Slack for close friends is a far better experience. It’s not great for finding news, it’s terrible for trying to have any sort of discussion. I genuinely don’t understand what purpose it serves.

    • @UnderpantsWeevil@lemmy.world
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      1019 days ago

      So much of Facebook is just automated accounts responding to automated accounts in order to milk gullible advertisers. If everyone logged off tomorrow, I don’t know if Zuckerberg would notice.

      • @PrettyFlyForAFatGuy@feddit.uk
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        1519 days ago

        i have certainly notices a SHARP downturn of new content being added to insta and facebook by people i actually know over the last few years.

        All that seems to be left is AI Slop and ragebait. a venn diagram that overlaps considerably

        • @UnderpantsWeevil@lemmy.world
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          419 days ago

          Meta will still influence people, because a lot of the influence is through news aggregators automatically ingesting what Facebook shows as “Trending” and regurgitates it elsewhere.

    • Leraje
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      1019 days ago

      Not immediately or probably for some years. Facebook’s main problem is the fact its got an aging population and no young people joining. That’s why Meta bought Instagram and is desperate to get their grubby paws on TikTok or force it to close down in the West.

      I think internally, over the next decade, FB will start to die off organically as Meta put ever increasing focus on retention and young people.

  • Fonzie!
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    7119 days ago

    John Oliver’s show is doing amazing things, including the Drumpfinator addon.

    What is that URL, though? I’m guessing I’m know it if I (happily) watch the episode?

    • Fushuan [he/him]
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      2419 days ago

      it’s an inside joke of the show where he presents himself as a “”“secret”“” furry that loves rat erotica. The content of the link is legit though.

    • @OneTwoThree@mander.xyz
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      8819 days ago

      Well, I get that Lemmy is an alternative social media, but it’s not really an alternative to Facebook. Anonymous usernames, text-based posts, you can’t follow people, Fediverse is somewhat confusing… I’d recommend it as an alternative to Reddit, but probably not the website where boomers want to check up on their neighbors and friends

    • HobbitFoot
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      1719 days ago

      Because Lemmy is nowhere near as ready for primetime as other platforms.

      • @blind3rdeye@lemm.ee
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        1119 days ago

        I reckon Lemmy is actually pretty good. I wouldn’t know if the mobile apps are good, because I don’t use those - but for me the core functionality of Lemmy on my computer is smooth and functional. I don’t see any obvious low-hanging-fruit.

        • @MumboJumbo@lemmy.world
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          1419 days ago

          I ditched reddit for Lemmy during the whole API crackdown bs. I’ve only used Voyager, but it seems quite comparable to RIF, which is the only way I ever viewed reddit.

            • @doctordevice@lemmy.ca
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              114 days ago

              I think Jerboa was being pitched as the best RiF alternative super early on in the exodus. I also found myself on it but it never clicked for me.

              I was on Connect for a while but there were some things that were a bit harder than they needed to be with different account/instance/filter management. Moved to Voyager and I’m quite happy with it, very smooth experience.

        • HobbitFoot
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          619 days ago

          Lemmy is good for the size. It took a while for Lemmy to adjust to its current scale, with major instances having uptime issues.

          If we keep the servers up, there is still issues with spam and moderation. We don’t have the tools that Reddit built and I expect further pushes towards defederation as the standard for users hasn’t been developed.

        • Hanrahan
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          118 days ago

          Boost on Android works well. It does for me at least.

      • @Zagorath@lemm.ee
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        117 days ago

        Eh, Lemmy is way more mature as a platform than PixelFed is, and he mentioned that.

        I think the explanation being in relation to what it’s intended to replace is more likely. He doesn’t care as much about getting people off Reddit as he cares about getting people off Zuck and Musk’s platforms.

      • @doingthestuff@lemy.lol
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        1419 days ago

        I don’t find Lemmy very palatable. I’m still here because I like to hear different perspectives. Lemmy as a whole seems to hate different perspectives, it’s like many go out of their way to keep it closer to a hive mind. 80% of the world’s people would not fit in here. I don’t either, but I don’t give a shit.

        • Lena
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          1519 days ago

          Let’s hear your different perspectives

        • @mctoasterson@reddthat.com
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          619 days ago

          Agree. I am not an open socialist and my top 5 issues probably don’t align with the usual stuff I see at the top of Lemmy communities. Still, it is a worthwhile source for some tech/privacy info and some other niche content.

      • sunzu2
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        719 days ago

        The tankie bullshit is over blown PR smear.

        Some how we manage coexist fine enough.

        • @gamer@lemm.ee
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          1019 days ago

          It’s not just the tankie stuff. Tbf this place at times feels like the far left version of 4chan, and I say that as a very left person. Reddit’s upvote system has always had an issue with brigading/dog piling leading to hostile discussions and echo chambers. In Lemmy, the issue is worse because it feels like most of the people who were drawn here are deeply tied to that culture from Reddit. By contrast, Reddit has a lot more young and innocent people to soften things.

          I quit/deleted my Reddit account many years ago, before Lemmy’s rise in popularity. I just come here every once in a while because I like decentralized/fediverse stuff, but the Reddit formula really does turn me off. I can’t imagine the average person having the stomach for this brand of internet discussions, regardless of political leaning. It’s quite hostile and combative.

          • @CMonster@discuss.online
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            1519 days ago

            Idk, to me the comments on lemmy are generally less toxic and I feel like I see way more nuanced discussion than on reddit.

          • sunzu2
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            619 days ago

            I am not sure quite sure what point you’re trying to make.

            If you people don’t care for social media, opt out

            However if you want social media there are two choices

            1. psyop bot farms running social media opinion shaping and other propaganda campaigns
            2. uncle Sunzu and tankies going on unhinged rants about capitalism and ruling class abuses.

            I think you are saying that most people prefer 1 despite saying they prefer freedom of expression.

            If you prefer freedom of expression, you gonna need to hear people duke it out online. That’s what’s a proper discussion means.

            If everyone just following what current psyop is, then sure everyone there agree on the talking points and if they don’t get they get censored out.

          • Cowbee [he/they]
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            318 days ago

            You can join an instance that has downvotes disabled like Hexbear, or votes disabled entirely, or disable your ability to view them if that makes you more comfortable.

            • @gamer@lemm.ee
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              018 days ago

              That doesn’t fix anything due to federation. Dog piling discourages people from critical discussion or from asking questions from fear of having the angry mob turn on them too. It leads to shallow and one sided discussions, especially in posts with a lot of participation. The only productive discussions I’ve ever had either on Lemmy or on Reddit have been one-on-one comment threads in small subs/buried posts.

              But Lemmy knows what it wants to be, and I’m not saying it should change. It just isn’t really for me.

              • Cowbee [he/they]
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                318 days ago

                I think a large part of that is magnified by being on Lemm.ee, rather than a specialized instancd, like Hexbear or slrpnk or dbzer0. The most productive conversations generally tend to be between people who mostly agree but have alternative viewpoints, otherwise it becomes a shouting match.

      • Corgana
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        119 days ago

        This is literally the answer lmao why are you getting downvoted.

  • Corgana
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    4919 days ago

    Took a long time, but nice to see this topic getting mainstream attention.

    • @Oni_eyes@sh.itjust.works
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      3519 days ago

      He can’t because he wasn’t born here, but we could totally elect his wife and let him do the whole first husband thing while still advising if she needs it.

      • @Majestic@lemmy.ml
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        519 days ago

        You do know his wife is a Republican right? A proud Bush/Obama era Republican? They literally met at the GOP convention in 2008.

        What is with liberals and playing fantasy games with politics? On the one hand liberals will say elections are important and have consequences and on the other they’ll treat it like a game of putting in your celebrity faves without bothering to care about their actual views.

        Who knows what Jon himself actually thinks given he married a proud Republican and the fact he’s a TV comedian playing a character. For all you know deep down he could personally be a never-Trump Republican himself.

  • @umbrella@lemmy.ml
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    19 days ago

    i like that people are leaving zucc platforms but why is that happening suddenly? did he do something exceedingly fascist? did i miss something?

    • @floofloof@lemmy.ca
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      19 days ago

      Zuckerberg hung out with Trump at Mar a Lago and attended the inauguration, then got rid of Facebook and Instagram’s fact checking, relaxed their rules on posting hate speech and discrimination, ended Meta’s diversity initiatives, removed bathroom facilities at meta for transgender and nonbinary employees, made speeches in defence of Trump and expressed gratitude for finally being able to have “a productive partnership with the United States government”, while removing communications channels for employees and threatening them with being fired if they talked to media about any of this. He has gone full MAGA.

      This article covers some of it: https://www.nytimes.com/2025/01/30/technology/mark-zuckerberg-meta-trump.html

      • @umbrella@lemmy.ml
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        19 days ago

        thats par for the course for facebook, no? they have always helped the fascists, in my country they literally helped elect one. they helped spread misinformation as if they already didnt care, and the diversity stuff feels just about the same brand of fake to me, so much hate in there.

        beggars cant be choosers though so i guess im just glad people are actually mad this time.

        • @EldritchFeminity@lemmy.blahaj.zone
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          They’ve gone full mask off, which is why there’s the sudden backlash. The hate speech rules now include a section that explicitly says that it’s okay to call LGBTQ people mentally ill. They’re the only group with a specific carve-out in the rules saying that it’s okay to post hate speech about them.

        • @datavoid@lemmy.ml
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          619 days ago

          This is the first time zuck has gone full ass-kisser with curly hair and a gold chain, though

        • Fonzie!
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          119 days ago

          my country they literally helped elect one

          Huh? Source? What country?

          • @umbrella@lemmy.ml
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            18 days ago

            brazil. it was a cambridge analytica sort of deal, where the bad guys paid facebook to milimetrically target fascist propaganda, antivax sentiment, and a bunch of other bullshit to vulnerable people.

            they were happy to oblige and even interfered when we tried to regulate this away, a few years later. i hear they abuse it even further on SE asia.

            google did different but similarly heinous garbage to us.

            edit: you might have a hard time finding it through all of bolsonaro’s accusations because hes a piece of shit who laid a lot of it too, but you might find something about the “milicias digitais” or how the far right has been paying off social media to have fascism be favoured in searches and recommendations throughout the country. oh and they still have plenty of influence because of these garbage apps.

    • OneMeaningManyNamesOP
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      919 days ago

      He only now was able to catch up with all the news with Meta moderation from a month ago. He is only a couple weeks back on air.

  • @hddsx@lemmy.ca
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    1119 days ago

    I’ve been wanting to try pixelfed but I haven’t figured out what to do: start my own for friends or join an existing one.

    I heard there were some issues with a dev or something so I haven’t signed up for the original instance yet

    • skribe
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      719 days ago

      Try one of the existing instances. Pixelfed.social is probably a bad choice right now, as it’s getting overloaded with new members and so importing from Instagram has been curtailed. The others at https://pixelfed.org/servers should be fine. If you later choose to host your own instance you can always move the data from your old one.

    • dissentiate
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      19 days ago

      I use https://metapixl.com as mine. Its active and reliable. Also, not having influencers polluting the timeline makes all of Pixelfed a really nice experience.

      • @hddsx@lemmy.ca
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        119 days ago

        Are you able to stop your account from federating but subscribe to people who do federate? In other words, is there a way to create a private account

        • dissentiate
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          219 days ago

          Honestly, I don’t know. I’d suggest reaching out an admin of one of the instances that has the community guidelines that jive best with you. Their contact info is usually on the instance’s home page. They would definitely know.

    • @oldmansbeard@midwest.social
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      319 days ago

      I’ve also been intrigued, but it seems like a harder jump to make than mastodon or lemmy. Like with twitter or Reddit I’m mostly interacting with strangers anyway, but I don’t really want my instagram to be photos of people I don’t know.

      Would you try to get your friends to make the switch with you?

    • @Firipu@startrek.website
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      -118 days ago

      My Instagram is full of fitness content (and good looking people tbh). Nothing comes even remotely close on pixelfed. No offence to federated social media, but we all ain’t good looking :) (or suck at using filters…)

      It’s still a very long way off from taking over Instagram.

    • OneMeaningManyNamesOP
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      2019 days ago

      The alternatives were suggested briefly in the segment, not the site. Oliver pointed to the site those people who can’t ditch Meta right now.

    • @ExcessShiv@lemmy.dbzer0.com
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      3019 days ago

      Selling user profiling data is also worth money, even if you’re not shown ads because of ad-blockers you bring value to the dataset by increasing it’s size with useful demographic data.

      • Pasta Dental
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        219 days ago

        But the thing is out of the big companies, basically none of them are in the business of selling the data they have. They are much better off if they don’t allow competitors to grow by keeping all the data to themselves.

        • The Quuuuuill
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          319 days ago

          that’s why the broligarchs are buddying up to the dictators. the bottom is falling out of the surveillance capitalism market for advertising because it was never as effective as the ad marketplace brokers said it was. so the broligarchs need to sell their spying on us service to someone else and they’ve elected for the police state

    • @brucethemoose@lemmy.world
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      19 days ago
      • Not easy for most users on app-based mobile/tablet devices.

      • (Puts on tinfoil hat) His parent company, Discovery-Warner Bros, probably wouldn’t like that? And John Oliver makes his living through ad revenue.

        • @brucethemoose@lemmy.world
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          19 days ago

          “Normal” people don’t use Facebook through the browser. Heck, I know functional, working adults, and reasonably smart kids, that don’t really understand the concept of a browser/URLs and just do everything through apps, bar the bare minimum for work.

    • edric
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      519 days ago

      It looks like they got that list of tips from the EFF, who created Privacy Badger. So it’s not surprising they only recommended theirs. I agree though that they should include uBO in the list.